Client
Services
Strategy
Facilitation
Experience Design
Large-Group Workshops
I partnered with Lufthansa's process management team to align 135,000 employees worldwide on a single way of working.
Challenge
Lufthansa's ProX methodology was supposed to standardize how the company works. It wasn't landing. Emails and town halls had failed to move 135,000 people, and without adoption, ProX was a framework on paper, not a way of working. The transformation required a different mechanism — one that let people experience the method rather than be told about it.
Approach
I designed a gamified, two-day training experience built around a deliberately simple metaphor: a family-owned pizzeria. At a Frankfurt conference, over 400 process experts used the ProX methodology hands-on to improve the fictional pizzeria's operations. The metaphor stripped away the corporate abstraction and let people practice the method in a context they understood in seconds. They left having heard about ProX but not having used it.
Result
The 400 participants became ProX ambassadors, carrying the methodology back into their own teams and departments. That network of advocates is what scaled the system globally — the cultural shift that emails couldn't produce. ProX moved from a stalled rollout to an embedded standard across the Lufthansa Group.
