Client
Services
Live Interview
Moderation
At the 38th Mediengipfel Summit, one of Berlin-Brandenburg’s largest media gatherings, I interviewed Ralf Kleber, Amazon Germany’s Country Manager, on the company’s transformation into a global e-commerce leader.
Challenge
Amazon’s innovation and adaptability have cemented its global leadership. With 17 years at the company, Ralf Kleber offered firsthand insights. The challenge was to distill Amazon’s approach into an engaging discussion at the 38th Mediengipfel Summit, delivering practical takeaways for media professionals.
Approach
I interviewed Ralf Kleber about Amazon’s culture, leadership, and innovation. We explored how failure fuels progress, agility shapes decisions, and experiments scale into business models. The interview delivered real-time insights in an engaging format.
Result
Kleber shared Amazon’s innovation mindset: “We celebrate mistakes—innovation happens when you create something new.” He emphasized constant reinvention: “The internet won’t disappear, but will evolve. So must we.” The session provided actionable insights on adaptability, experimentation, and customer-driven innovation, equipping media and tech professionals with strategies for navigating change.
