Client
Services
Strategic Design
Business Strategy
Experience Design
Event Strategy
Event Hosting
I partnered with Lufthansa’s process management team to align 135,000 employees worldwide on a unified way of working.
Challenge
Lufthansa’s ProX methodology struggled to gain traction among its 135,000 employees. Traditional promotion methods, such as emails and events, failed to drive engagement or create the cultural shift needed to embed ProX into daily operations. A new strategy was required to enable employees to experience ProX’s value firsthand, fostering advocacy and ownership within the organization.
Approach
I collaborated with Lufthansa’s ProX team to design a gamified training experience using the metaphor of a family-owned pizzeria. This immersive scenario allowed over 400 process experts at a two-day Frankfurt conference to practice the ProX methodology in a relatable, hands-on context. Facilitator-led groups improved the fictional pizzeria’s processes, building confidence and demonstrating ProX’s value in real-world applications.
Result
The gamified training event successfully turned participants into ProX ambassadors who championed the methodology within their respective teams and departments. These advocates played a crucial role in scaling the system globally, fostering a process-oriented culture throughout Lufthansa’s workforce.
By focusing on human-centered design and creating a profoundly engaging experience, the ProX methodology achieved the cultural shift needed to thrive. It drives innovation and operational efficiency across the organization and sets a new global process management standard at Lufthansa.
