Client
Services
Creative Direction
Brand Strategy
Vision Development
Copywriting
Design Oversight
With the IFA leadership team and the creative minds at Highsnobiety, I redefined how the world’s largest consumer electronics show communicates its legacy and vision.
Challenge
IFA, a globally renowned consumer electronics trade fair with more than 130.000 visitors and 2.000 exhibitors, needed to modernize its brand to engage younger audiences while honoring its 100-year legacy. The challenge was to balance tradition with innovation, ensuring relevance in an ever-evolving tech landscape.
Approach
I led a rebranding initiative that combined deep market analysis with creative vision. Collaborating with designers, strategists, and agencies, I crafted a refreshed identity that bridged legacy and innovation. The project included a strategic communication plan, enhanced visual identity, and seamless integration across digital and physical platforms.
Result
The revitalized brand resonated with a broader audience, blending tradition with contemporary appeal. Its launch across all channels strengthened IFA’s position as a forward-thinking global tech leader, earning widespread recognition for its fresh and impactful identity.
