Client
Services
Strategic Design Consulting
Vision Development
Workshop Facilitation
Freetech - Axel Springer Academy enlisted me to craft a vision merging journalism and technology. As a pioneering institution, it equips future journalists for the digital era while fostering industry innovation.
Challenge
Freetech—Axel Springer Academy faced integrating traditional journalistic values with cutting-edge technology. The team, comprising professionals from journalism and tech, needed a unifying vision to bridge these disciplines, align on core objectives, and establish the academy’s identity.
This vision had to provide clarity, foster collaboration, and define the academy’s role in shaping the future of digital journalism while upholding democratic values.
Approach
Through strategic design consulting and immersive workshops, I guided the academy’s leadership in articulating a bold and forward-thinking vision. We explored the balance between preserving journalism’s role as a pillar of democracy and embracing technological advancements that drive innovation in storytelling, research, and distribution.
Together, we developed a framework emphasizing integrity, adaptability, and innovation. This ensures that Freetech is positioned to lead the next era of journalism.
Result
This vision provided a unified direction for the academy, aligning its team around a shared purpose and establishing its position as an industry leader. The academy now catalyzes media innovation, equipping future journalists with the skills and mindset to navigate and shape the digital landscape while preserving journalistic excellence.
