Initiating and hosting an event about the future of fashion
EVENT Consulting
EVENT HOSTING
I co-initiated and hosted the #FASHIONTECH Berlin conference together with my wife Anita.
The annual event is a platform for all rising ideas and business models that will influence the way fashion is designed, produced, distributed, marketed and sold in the years to come.
The fashion industry's shift towards digitalization has lagged behind other sectors. Rooted in tradition and a reliance on physical experiences, fashion has hesitated in embracing the technological wave.
However, with increasing consumer demands for digital engagement and the need for operational efficiency, the industry recognizes the urgency to adapt.
In my role as a consultant and host for the conference, I spotlighted the driving factors for this digital pivot and the tangible benefits it offers.
Despite barriers such as resistance to change and financial constraints, the conference emphasized the industry's vast potential through digitization, fostering a narrative of innovation and progressive transformation.
