Showcasing cutting-edge technology

Once a year, leading consumer electronics maker Samsung introduces its new product portfolio to trade partners at a sprawling expo across more than 4000 square meters.

This time, Samsung decided to try something different with the event: In addition to getting acquainted with the newest product innovations, attendees could also take part in talks and discussions presented in a conference format. Over three days, the program included presentations on of-the-moment topics and practical insights in the consumer electronics and B2B sectors, featuring top speakers from GfK, Google and Fraunhofer IAP. I was there to lead the conference throughout, hosting panel discussions and conducting interviews.

“The connection between technology and lifestyle is a central factor for success in 2017. To strengthen our shared business interests, we want to share this knowledge with our partners in the B2B and B2C sectors,” said Georg R. Rötzer, Vice President of Corporate Marketing for Samsung Germany.